Table Of Content
(…) see the world through the eyes of the people who have influence over our project. My hunch is that, chapters 6, 7 and 8, were one chapter that got divided and elaborated on a bit more, so each could ‘stand’ on its own. I’d argue that this editorial decision was unfortunate or being more honest, upright bad. Puts a lot of emphasis on building relationships with stakeholders and describes ways of achieving that. Lastly, categorizes stakeholders and assigns to them certain behaviours, objectives and mindsets.
How do we articulate design decisions at Aufait UX?
They notice them, they touch them, they interact with them, and those elements become part of their lives. Changing those things means changing the way people interact with the world. This is why so many people have an opinion about your work.
Online Classes
Hopefully Canon listens to buyers, removes Touch Bar on upcoming EOS R cameras - Stark Insider
Hopefully Canon listens to buyers, removes Touch Bar on upcoming EOS R cameras.
Posted: Wed, 09 Jan 2019 08:00:00 GMT [source]
Using sketches, wireframes, and mockups helps you illustrate your decisions in an easy-to-understand way. It improves the clarity and comprehensibility of communication and helps you convey your choices to clients with extra impact. The UI/UX design process is a lengthy one, fraught with pivotal decisions at every step. Articulating design decisions acts as a means for cross-examination and validation at each step, contributing to a quality final product. The author spends a lot of the book setting the scene for a meeting where design is critiqued and feedback is generated. I think that we’re going to quickly lose this model of design feedback.
Digital Experiences Are Real Life
I enjoyed learning how to talk to people in those kinds of meetings and built up a vocabulary for discussing design with others. Once, I actually negotiated a salary for a web design job that I had no intention of accepting, simply because I wanted to see if I could get the manager to offer me a higher salary. He didn’t (in fact, he laughed at me), but it was exciting for me to push those boundaries and see just how skillful I could be at convincing him that I was worth it. I offer remote, online classes for your team to improve their skill at articulating design decisions. As creatives, Aufait UX has firsthand experience when it comes to the varying perspectives of people on the same design rationale.
If we are the experts, why should we have to justify our decisions to nondesigners? The reason is that UX has gone “mainstream,” in the organization and even within pop culture. I’m not only thinking of Apple, but also brands such as IKEA, innovators like Tesla, and unique problem-solving designs from Dyson, Segway, or Nest. These brands command respect, elicit strong opinions, and foster loyalty from the people who follow them. In the past 10 years, there has been a dramatic shift in attitudes toward what the web and web-like interfaces (like native mobile apps) represent. Great design has taken center stage as an asset, a competitive advantage, and a must-have in order to survive in the market.
In this article, we discuss the need for good decision articulation and some of the best practices. When designers were only communicating messages, companies didn’t need to micromanage a design process that was just meant to make the company look good. Executives were typically happy if the website didn’t look like crap, or at least that it looked better than their competitors. But for the most part, design was this other thing, over there, off in the corner. It was nice to have, we liked it, but we didn’t need to get involved much. To make matters worse, we may be the only people in the room without a specific, articulated justification for our choices.
Seventh chapter is somehow repetitive in itself, and way to general to appeal to anyone else but complete rookies to design. You might have entered UX from the development side with a highly technical engineering background. Maybe you didn’t go to art school, but started in business or psychology. Whatever your path, a lot of us UXers have similar stories. Most of us didn’t start out in UX, because UX didn’t exist.
Chapter 9: Follow up Afterward
Regular “websites” have proven that UX is a critical component to a company’s success. Each minor tweak to the UI or change to the design incurs the praise or wrath of every user. Because Facebook (and other services like it) is a very personal part of our lives. Never before have we had a platform for sharing the most intimate and mundane details of our everyday lives.
Tom Greever on articulating design decisions – O'Reilly - O'Reilly Media
Tom Greever on articulating design decisions – O'Reilly.
Posted: Thu, 29 Sep 2016 07:00:00 GMT [source]
We offer a wide array of products and services, along with the ability to offer custom solutions as needed. (…) learn how to make stakeholders successful, because if we can help them be successful, that will help us be successful as a byproduct. Your ability (…) [to] articulate any solution is more important than ability to design perfect solution every time. The key to being articulate is to understand both the message you want to communicate as well as the response you want in return.
By the time “Web 2.0” was popularized, designers had their first real opportunity to create applications instead of just brochure websites. The functionality and interaction that was once limited to desktop software was now possible and more easily available in the browser and to a much wider population of digital designers. With the advent of the iPhone, more companies began demanding better experiences and, in fact, needed experiences specifically tailored to these new devices. After graduation, I was asked to interview for a job as the creative manager at an electronic payment services provider, the same industry I had worked in earlier. The role required me to lead the “design department,” although at that time there was only one full-time web designer and a handful of freelance contractors. It was a dream job for a college graduate and of course I accepted the interview if for no other reason than curiosity.
This is a great skill for every designer to have, and it will go a long way toward helping you be articulate with stakeholders. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers. There is little common understanding of what design is or should be. Brainstorming is a pivotal part of a design process where different ideas and thoughts from the team members are collected to arrive at the most optimum solution to the design challenges.
It’s a must-read for a rookie designer who just start his design endeavours. For seasoned designer its narrative may seem a bit obvious, and not at all filled with stimulating insight. If you don’t have enough time for entire book, you can read the ‘Key Thoughts’ I’ve crafted above, and omit this one, especially last 6 pages of this chapter. In a meeting with people who have no idea how to do our jobs, yet consistently find it their place to tell us how to do it. The difference is that the interface they used previously for solving these problems never mattered much. As long as you could teach someone how to use it, it was good enough.
When our job was to make the company look good, it didn’t matter as much who got their way on the final design. Now that we’re solving problems that affect the bottom line, everyone has an opinion on the best way to solve it. Over time, developers, too, have come to see the value of creating a great user experience. They understand that better design can result in a better application, both for them to build and for the business. They’re on board to help us create the best possible experience, but they probably have different ideas about how to do it.
Executives now realize just how important design is, and they want to influence the process because their business is on the line. Likewise, designers have come to understand the value of creating an experience that is based on solving problems and backed up by research. As the web shifted and made it possible for us to sell our products, the focus was still on aesthetic with the addition of utility. As long as the website worked, management didn’t need to care too much about the details. We need an ‘Add to Cart’ button somewhere—I don’t care what the color is; what difference does that make? ” And in this world, as long as the stakeholders knew where to find the thing they thought was important, that was all that mattered.
Keynotes for team events and conferences - inspirational, practical talks for product and design teams. Clear communication fosters a collaborative approach and ensures that everyone is aligned toward a common design goal. This unified effort unleashes the full potential of the design team, paving the way for unparalleled creativity, and innovative ideas. Nonetheless shear amount of great quotes listed below, as well as, first-class chapters 9 and 10, should make you want to read the whole book on your own. If have 10 years of experience and you know it all, it’s still good idea to refresh your memory, maybe you’ll fish out something from the book that will work for you. Ninth chapter emphasise the fact that, the time immediately after a meeting is nearly as important as the meeting itself.
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